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Young Indians Organized Branding Workshop for Entrepreneurs at Siliguri Yesterday [VIDEO]
By Hirak. D (TNI Siliguri) | TNI Editing Siliguri
Webdesk, TNI Balurghat 31st July 2017: Young Indians, Siliguri, organized a workshop on “Branding – As a Game Changer” at Barsana Hotel, Siliguri yesterday. The workshop was conducted by Branding experts Mr. Pratik Rathod and Mr. Ramalingam S., both are successful entrepreneurs in their own right and alums of the reputed Jamnalal Bajaj Institute of Management, Mumbai. They spoke on Branding as a strategy for long term growth. The myth that brand is just the logo was busted.
They also elaborated on the importance of creating and maintaining a brand in this age of digitization. They conducted workshops with case studies of reputed brands which provided solutions to some of the issues faced by businesses in the region. The event was attended by businessmen and entrepreneurs from Young Indians and Rotary Green, Siliguri which was a testimony to its grand success.
Photo & Video: Yi Siliguri